BROOK EYEWEAR

In 2023, I was promoted within Eyenavision to Creative Lead for the D2C Brook Eyewear brand. Here, I led a complete visual overhaul, including the development of a new logo, brand guidelines, product and lifestyle photography, printed material and digital presence. Due to the success of this role, I expanded my team by hiring a social media specialist to align our online presence with the refreshed brand vision. I built strong relationships with prominent eyewear designers, traveled for content to incorporate into marketing campaigns, and collaborated with photographers, modeling agencies, influencers, manufacturers and marketing firms.

I also redesigned the Brook Eyewear website, collaborating with web developers to revamp over 60 product pages and improve the checkout process, enhancing the overall user experience. Additionally, I took the initiative to learn Figma to streamline workflows for this project and improve design efficiency.