In 2021 I was hired at Eyenavision as the sole creative team member. The eyewear company includes multiple brands operating out of the Northside of Pittsburgh. I ensure that each brand maintains its unique identity through creating packaging, window displays, store displays, trade displays and email campaign designs.

After being promoted to Creative Director for the D2C Brook Eyewear brand, I singlehandedly led a comprehensive brand overhaul, including a new logo, extensive brand guidelines, product photography, lifestyle photography, and templates for presentations, social media, and email campaigns. This position allowed me to make close connections with eyewear designers, travel to conduct interviews to use in marketing campaigns and establish connections with photographers, modeling agencies, and marketing agencies. I also led the launch of a completely redesigned website, collaborating with web developers to revamp over 60 product pages and enhance the checkout process with over 100+ variables, significantly improving user experience and brand presence in the market.

Notable partnerships include : Essilor, Jeep, Mensa, Avulux